Marketing Tip # 3 To Get Your Home SOLD

Sure, many area neighbors know your home is on the market. Many of your neighbors have pulled a flyer out the brochure box and now have an opinion about your asking price. BUT, will they actually help you find the buyer? Probably not - since they were not asked by you or your Realtor® to help direct possible buyers your direction.

If the marketing of your home is done correctly, the buyer of your property may actually come from one of your neighborhood or a neighbor in a surrounding neighborhood. After all, everyone now living in your general area has already selected your area as their 1st choice to own a home. Imagine how many of your neighbors need to move on an annual basis, but would like to keep their kids in the same school? Additional reasons neighbors move are: a) divorce, b) house they now have is too large, c) house they now have is too small, d) death in family or distant family. Anyone having one of these issues in your neighborhood can be a possible buyer for your home.

Another source of buyers for your home are friends or work associates of your neighbors. No one can sell the benefits of your community better than someone who has previously made the decision to live in your area.

The easiest way to notify hundreds of area neighbors each month about your home is by way of STRATEGICALLY MAILING TO HIGHER AND LOWER PRICE HOMEOWNERS a large full color custom postcard that presents the best features of your home. I consistently see increased interest in my listings every time I mail out 1,000 brochures to neighbors in the community of my listing. Perhaps we should be doing the same for you the next time you think about finding a buyer for your home.

I have been helping buyers and sellers with their housing needs for the past 30 years. I look forward to assisting you too. Feel free to call or email me.

Bill Kosena ABR, CRS, SRES - 303-796-0957